I believe that ones own cultural values are more prominent in an information society where the availability of other value systems are easily accessed through the process of globalization, the mobility of goods, services, and people. Gender is today a transnational concept because young women around the world can easily access ideas and perspectives on how women’s ideal looks like, and can look like in other parts of the world through popular culture and cyberspace. Therefore gender-ideals and role-models have become global.
College students all over the world face and to some extent absorb foreign gender expressions by exchange students, the Internet and social media. When we look at representants from the world of popular culture, we can see how they are role-models breaking cultural boundaries. What makes the American actress Angelina Jolie an ideal woman in so many peoples view? I stress that she is a beauty ideal that goes beyond cultural boundaries. I stress that gender ideals as a concept are global transnational phenomenon.
